The Business of TV Everywhere
Is TV Everywhere a success today? Are providers seeing increased retention? Are new revenue models emerging that might exist as extensions for the TV Everywhere experience? What will TV Everywhere look like in the next five years?
Making the Move to Multiscreen 2.0
This session discusses the biggest hurdles content owners and service providers face when scaling a multiscreen strategy. Learn how in the ever-evolving, fragmented Pay TV world, content owners can upgrade their multiscreen offerings to Version 2.0.
Unique Deployment Challenges for Mobile Video in the Enterprise
This session will explain the unique challenges enterprises face with mobile video, including wireless networks, bring your own device initiatives, and will provide some technical recommendations and best practices.
Achieving Video Advertising Campaign Goals Through Data
This session will look at the leading ways to slice and dice audiences by demographics, psychographic, behavioral and contextual data. It will also explore the most important metrics for engagement and performance as viewed by brands and agencies.
The Economics of Mobile Video: Building a Profitable Business
Moderator: Simon Jones, Ooyala; Speakers: Ben El-Baz, Allwinner; Mike McLeod, PGA Tour Digital; Joanne Waage, MobiTV
How Advertisers Can Master the Spend Between Television and Digital Video
Agencies and brands alike are now faced with the challenge to create a holistic spending strategy that brings the most value from both online and television ad dollars. In this session, speakers will explain how technology is now enabling that.
Instagram vs. Vine: Hands On With Social Video Apps
Is 7 seconds of video enough to tell a story? Is 15 seconds too long? The social video app battle between Facebook's Instagram and Twitter's Vine is more than just a distraction for early adopters. Major brands and companies are using these tools.
The Future of Digital Entertainment in a Multiscreen World
This panel of leading content owners, syndicators, and distributors will discuss how they solve some of the challenges in delivering the creator’s intended entertainment experience across new devices and consumer use cases.
Monetizing Premium Content: How to Measure, Analyze, and Drive Value from Video
This panel will take an in-depth look at how premium content owners measure, analyze, and monetize video assets. Whether the business model is subscription or ad-based, the lack of measurement standards across makes determining value challenging.
Creating Video Ad Experiences Viewers Want to Watch
With the legacy 30-second TV spot dominating streaming video advertising in the pre-roll position, users have little choice than to endure commercials to get to the content they really want to watch.
Streaming Media Keynote: Twitch Streams Gaming Videos to Millions
“Gaming is a social experience,” said Matthew Szatmary, senior video encoding engineer with Twitch, delivering the opening day keynote address at Streaming Media East in New York City. Exactly how social was an eye-opener.
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