A1(A): The Economic Impact of Optimizing the Viewer Experience


As OTT services become core elements of the media business, attention has shifted from “is it working?” to “is it benefitting our core business?” A new kind of iterative publishing process is taking hold, optimizing consumer engagement by delivering an outstanding viewing experience. This talk will explore the economic implications of delivering an industry-leading streaming service, in context of the broader economic goals of the OTT business. We will identify the key measurements to driving viewer engagement; explore the contextual data needed to make strong strategic business decisions; and the controls to put into place to ensure happy ­ and profitable ­ customers.