B5: Optimizing and Customizing Content Delivery to Mobile Devices


This presentation will outline the challenges that are unique to mobile content delivery and explain why currently available acceleration solutions don’t work for mobile. You will also hear about new technology that utilizes an automated hypothesis testing infrastructure to mitigate imperfections and variability in the wireless last mile, by optimizing and customizing content delivery strategies every time a mobile device is used. Specific example of strategies that are pushed in real time to both the accelerator and the handset will also be described.