A1: Live VR and the Video Ecosystem


By 2020, Frost & Sullivan forecasts the VR market to generate up to $40 billion from real-time communication, pay-per-view broadcasts, gaming, education and training, interactive advertising and more. Video processing and software will enable the industry to blossom toward its full potential. Hear how VR enables content owners and service providers to reinvent their offerings, and how Live VR transmission of sports, music and gaming events is now possible with just-in-time-transcoding (JITT) incorporated in end-to-end content delivery networks for capture, cloud processing and delivery. Avni Rambhia, Industry Principal, Digital Media, Frost & Sullivan