A1(A): The Economic Impact of Optimizing the Viewer Experience

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As OTT services become core elements of the media business, attention has shifted from “is it working?” to “is it benefitting our core business?” A new kind of iterative publishing process is taking hold, optimizing consumer engagement by delivering an outstanding viewing experience. This talk will explore the economic implications of delivering an industry-leading streaming service, in context of the broader economic goals of the OTT business. We will identify the key measurements to driving viewer engagement; explore the contextual data needed to make strong strategic business decisions; and the controls to put into place to ensure happy ­ and profitable ­ customers.

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