A5: Monetizing Your Experience: Why That Matters for Your OTT Business
The business of TV is continuously moving toward the internet, and viewers are demanding OTT content at their fingertips, willingly migrating to the open and unpredictable internet medium to fulfill their TV viewing needs. The difficulty for media companies and content providers, however, is measuring, analyzing and truly understanding their audience DNA to know who their audience really is and how they’re really watching. The future of OTT will be won by publishers and advertisers that are able to monetize customer engagement by measuring, optimizing and prioritizing their viewers’ quality of experience. This presentation will discuss the key components of experience, how it impacts engagement, and how that impacts your OTT/TV business.