VR Producers Should Avoid Over-Hyping Their Products
4:42
It's still early days for VR, and creating heighted expectations will only lead to disappointment, says one VR executive. Still, the area is advancing every month.
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Brand Tips for Working With Influencers: Don't Be a Buzzkill
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We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but learn to give up control.
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Streaming Media East Teaches Enterprise Webcasting and VR
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For one PayPal executive, the recent Streaming Media East conference was a place to find answers about enterprise webcasting, and to learn about the present and future of virtual reality.
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Live Streaming Is Still Playing Catch-Up to TV, Says VDMS' Daniel Sanders
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At Streaming Media East, Verizon Digital Media Services acknowledged that TV still provides a better experience for live events, and latency is an issue.
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VR Producers Should Avoid Over-Hyping Their Products
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It's still early days for VR, and creating heighted expectations will only lead to disappointment, says one VR executive. Still, the area is advancing every month.
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Whistle Sports Says Focus on the Story, Avoid Clickbait
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You won't believe this one weird trick that Brian Selander of Whistle Sports revealed at Streaming Media East about connecting with over-the-top audiences.
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TV Ad Budgets Not Moving Online, as Buyers Demand Metrics
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Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
