TV Ad Budgets Not Moving Online, as Buyers Demand Metrics
Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
Interviews: Streaming Media East 2016 Similar Videos
Live Streaming Is Still Playing Catch-Up to TV, Says VDMS' Daniel Sanders
At Streaming Media East, Verizon Digital Media Services acknowledged that TV still provides a better experience for live events, and latency is an issue.
Brand Tips for Working With Influencers: Don't Be a Buzzkill
We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but learn to give up control.
VR Producers Should Avoid Over-Hyping Their Products
It's still early days for VR, and creating heighted expectations will only lead to disappointment, says one VR executive. Still, the area is advancing every month.
Streaming Media East Teaches Enterprise Webcasting and VR
For one PayPal executive, the recent Streaming Media East conference was a place to find answers about enterprise webcasting, and to learn about the present and future of virtual reality.
Panasonic Offers Cameras for Broadcast and Streaming Workflows
At Streaming Media East, the camera leader showed models that can adapt to network conditions when streaming over cellular, or encode 4K video and send it to Wowza.
15% of US Homes Will Have 4K TV by End of Year, Says Sony
4K video adoption is growing faster than HD adoption did, Sony finds. Viewers should plan on upgrading their internet connections to enjoy that content.