Blurred Lines: The Convergence of Broadcast and Digital Inside the NFL

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Playing Big: Live Streaming Infrastructure Insights Online media and services leaders increasingly are finding that hardware-based infrastructures and other traditional approaches are obstacles when it comes to keeping up with consumer demand and assuring future scaling. During this informal fireside chat, experts from IGN Entertainment, Elemental, and AWS will offer insights and customer deployment anecdotes into the virtualized, software-defined video infrastructures needed to power these experiences. Nihar Bihani, Principal Product Manager - Amazon Web Services Dustin Encelwski, Director of Product Management, Virtualization, and Management Solutions - Elemental Technologies Vishak Nag Ashoka, Ad Technology Manager - IGN Entertainment Blurred Lines: The Convergence of Broadcast and Digital Inside the NFL From the preseason to the Super Bowl, the NFL is making it easy for fans to watch all the action wherever they want, on the device of their choice. The league has been offering live streaming of games to all major connected OTT and mobile devices. This presentation offers a look at how the NFL has embraced digital as a complement to its successful broadcast game. Shannon Rutherford, Director of Digital Media Video Operations - NFL

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