LS203: Live Streaming to Social Media

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LS203 - Live Streaming to Social Media Facebook Live is a year old, YouTube Live has upped its game, and Twitter has partnered with top sports, news, and entertainment outlets to stream on its platform. What sort of ROI can publishers achieve with an effective social streaming strategy? What sorts of production workflows work best? This panel discussion will bring together leading brands, media companies, and influencers to share their social media streaming stories and discuss what they’ve learned and what their plans are for the future. Moderator: Claudia Barbiero, VP of Marketing, Americas - LiveU Mario Armstrong, NBC TODAY Contributor and Creator - Never Settle Show Troy Witt, President - Take One Productions, Inc. Phoebe Connelly, Deputy Director, Video - The Washington Post

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