How Gamification Can Enhance Brand Awareness

2:40

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.

Short Cuts: Streaming Media East 2016
How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.

Short Cuts: Streaming Media East 2016 Similar Videos

Similar Videos