How Gamification Can Enhance Brand Awareness
Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts: Streaming Media East 2016 Similar Videos
How Can OTT Providers Use Data to Increase Engagement?
Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
How to Build Successful Branding Campaigns With VOD
Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.
How Acorn TV Grew Subscriptions Across Platforms
RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.