How Gamification Can Enhance Brand Awareness
Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts: Streaming Media East 2016 Similar Videos
How Acorn TV Grew Subscriptions Across Platforms
RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.
Is Marketing Video Content Creation Trending DIY?
Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.
VR 360° Live Streaming Workflow
Wowza's Ryan Jespersen outlines the workflow for streaming live 360° and virtual reality video from capture to ingest to stitching to delivery.
Why Are Content Owners and Broadcasters Migrating to OTT?
Ooyala analyst Jim O'Neill and Machinima SVP James Glasscock discuss why content owners and broadcasters are recognizing the need to get on board with OTT in the face of cord-cutting.
How Do You Get Millennials to Adopt OTT Services?
Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
4 Ways to Future-Proof Your Enterprise Video Platform
EastBanc's Eric Hoffman offers 4 essential insights on how to make your enterprise video infrastructure more reliable, versatile, and capable for meeting the requirements of current and future large-scale video events.