Paid Media on YouTube: Strategies for Brands

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Most consumer brands have developed some presence on YouTube, but paid media on the entertainment behemoth remains a mystery for many. Should YouTube be treated as an extension of search or television, performance or branding? Is cost-per-completed-view an appropriate performance metric? With easy access to TrueView ads through AdWords, should media agencies oversee these budgets? This session will discuss multi-channel networks and YouTube technology partners, looking at how they add value and how brands should work with a third party to manage content on YouTube.

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