How to Drive Commerce Through Streaming Video

48:57

The use of streaming video containing rich product information is becoming more and more commonplace for online commerce. This session will explore best practices, examples, concepts, and future possibilities for how streaming video can drive e-commerce. Areas of examination will include content creation, interactions, purchase conversion, video commerce platforms, social sharing, and video analytics. In addition, the session will look into the convergence of streaming video with mobile commerce, social commerce, and location-based commerce.

Streaming Media East 2014
How to Drive Commerce Through Streaming Video

The use of streaming video containing rich product information is becoming more and more commonplace for online commerce. This session will explore best practices, examples, concepts, and future possibilities for how streaming video can drive e-commerce. Areas of examination will include content creation, interactions, purchase conversion, video commerce platforms, social sharing, and video analytics. In addition, the session will look into the convergence of streaming video with mobile commerce, social commerce, and location-based commerce.

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