Programmatic Video Advertising Goes Premium
As video continues to proliferate on connected devices, programmatic advertising on this marketing channel is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to more precisely segment and target audiences, and to optimize spend and revenue across video content. This session explores how advertisers, agencies, and publishers are engaging programmatic platforms to take their video ad strategies to the next level. Learn about the rise of private marketplaces, automation, and premium video content colliding, as well as the economics behind it all.
Streaming Media East 2015 Similar Videos
From the Classroom to the Athletic Fields- Streaming in Educational Institutions
There are numerous uses for live and on-demand video streaming in educational institutions, including sporting events, commencements, concerts, debates, and flipped classrooms.
Enterprise Delivery- Building an Internal Streaming Solution
This session dives into the formats, protocols, and architectures that are commonly used for distributing streams to all screens within an enterprise setting, plus touch on reaching remote and mobile workers.
Codecs, Containers, and Protocols--Digital Media Formats for Online Distribution
This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming.