Keynote: Twitter--The Home of What's Happening #NOW in Streaming Media
Whether coming from brands, consumers, media or a celebrity, the best live content is discoverable by everyone, everywhere on Twitter. Tweeting along with your favorite TV program has become integral to the television consumption experience and now with multiple video formats the experience gets even better. Mike Park, Twitter's Head of Video Development & Monetization, shares some of the latest trends on Twitter. From short-form video, Amplify instant replays and trending must-see TV clips, to entertaining Vines and live broadcasting with Periscope, Twitter is the home of what’s happening #NOW in streaming media.
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Programmatic advertising is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to segmen tand target audiences.
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Dissecting Big Data: Trends in Video Consumption and Behavior
This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion akss which devices are most popular and which provide the most engagement.