Dissecting Big Data: Trends in Video Consumption and Behavior
This session discusses how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end- to-end user experience. The discussion centers on identifying which devices are most popular, which ones provide the most engagement, and the impact they have on OTT services. Learn how to gauge the overall success of your content business based on engagement metrics, user segmentation, globalization, and platform partnership.
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