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Programmatic Video Advertising Goes Premium
Programmatic advertising is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to segmen tand target audiences.
Codecs, Containers, and Protocols--Digital Media Formats for Online Distribution
This presentation explores the history of codecs, containers, and protocols and their impact on the present state of streaming.
Measuring the ROI on a HEVC Deployment
While HEVC is still months away from mainstream deployment, it's important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into transcoding and content delivery workflows.