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Measuring the ROI on a HEVC Deployment
While HEVC is still months away from mainstream deployment, it's important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into transcoding and content delivery workflows.
Expanding Outside YouTube--Creating a Multi-Channel Network Strategy
This session discusses how traditional and nontraditional media companies are looking at extending YouTube monetization to other platforms and apps that give them greater control and flexibility.
Programmatic Video Advertising Goes Premium
Programmatic advertising is maturing well beyond its real-time bidding roots. Increasingly, automated technologies are empowering buyers and sellers alike to tap into the gold mine of data available to segmen tand target audiences.