B103: Building OTT Success: Improving Video Engagement


With the number of OTT providers growing every day, consumers are inundated with choice. With a few clicks of the mouse, they can unsubscribe from one platform and subscribe to another. In order to survive, OTT providers must figure out how to keep their viewers engaged. Is it through unique features? Specialized content? Interactive applications? In this panel, industry experts discuss some of the methods that they use to improve engagement with their content, appeal to different demographics, and, ultimately, drive subscriber loyalty. Join this lively discussion and dig into how to truly make a successful OTT platform. Moderator: Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks Brian Selander, EVP - Whistle Sports Network Mike Lucero, VP, Connected TV Strategy - Ratio Dan Burkhart, CEO - Recurly Serge Kassardjian, Global Head of Android/Play Media Apps and Android TV Content Partnerships - Google

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