A103: Codec Battle Revisited: HEVC vs. AVC In 2016


HEVC's imminent upsweep has hit a strong stumble as royalty uncertainties worry broadcasters and new gains in AVC efficiency satisfy current needs for OTT and broadcasting applications alike. The shift towards virtualized and software-based real-time encoders and just-in-time transcoders also favors AVC for now. That said, new processors and consumer devices are making big bets on HEVC and there are indeed areas where HEVC can add significant value without significant risk. This presentation will present revised forecasts for HEVC uptake, along with recommendations on choice of codecs and architectures for popular applications, in the context of ongoing trends such as 4K, virtual reality and virtualization. Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

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