A102: Video Goes Virtual- Business Challenges and Opportunities Around VR Video


Led by the popularity of video games, virtual reality (VR) will, over the next several years, become a pop cultural phenomenon. It has few rivals in terms of its potential to provide a low-cost, portable, and yet highly immersive experience. Of course, none of this means that VR’s future as a mainstream platform is certain. This session addresses key questions including these: When will there be a meaningful market for VR video? How will marketers and advertisers influence this new medium? How should operators and networks (linear or on-demand) view the potential of VR? To what extent will VR impact the viewing of TV and movies? Moderator: Joel Espelien, Senior Analyst - The Diffusion Group Josh Courtney, Chairman, Executive Producer - SkyVR Saswat Panda, CTO & Co-Founder - LiveLike Aksel Piran, COO - VideoStitch

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