B104: The Business Of Skinny Bundles and Consumer Choice


In recent months, Pay TV carriers and streaming providers like Hulu and YouTube have introduced "skinny bundles" in an effort to prevent cord-cutters and/or attract younger, price conscious consumers. But many of these offerings don't provide much real choice or only leave providers with slim margins due to high carriage fees. This panel of video industry experts will discuss the latest research on consumer channel priorities and pricing analysis and provide perspectives on what types of bundles consumers want to watch. Moderator: Jonathan Hurd, Director - Altman Vilandrie & Company Xavier Kochhar, Founder, CEO - The Video Genome Project Magnus Svensson, Media Solution Consultant - Eyevinn Technology Bill Rusitzky, CRO - THX Helge Hoibraaten, CEO - Vimond

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