Truths, Half-Truths and Outright Myths About Live TV and Streaming Consumption
The realities of how most consumers experience live video content shows just how far we have to go before we cut our cords. The path to live video streaming dominance is a dense thicket of old consumer habits, resilient technology, and billions of dollars in traditional advertising that need to be rerouted towards a new experience. This presentation examines the trends and differences in consumer consumption of live streaming media versus broadcast. Where are they coming together in ways that are working for the audience, the content companies, and their advertisers? Learn what the competitive landscape looks like for streaming mass media and who is winning.