Danny Fishman of Believe Entertainment Group on Branded Content

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Integrating brands with entertainment properties is more common online than in broadcast television, but that doesn't mean viewers will put up with just anything. For Believe Entertainment Group a successful product means putting the talent first.

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Danny Fishman of Believe Entertainment Group on Branded Content

Integrating brands with entertainment properties is more common online than in broadcast television, but that doesn't mean viewers will put up with just anything. For Believe Entertainment Group a successful product means putting the talent first.